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Media Contact:
Eileen Philbin
Executive Director, American Senior Benefits Association

Revamped ASBA Website Builds on Organization's Success

FOR IMMEDIATE RELEASE: Chicago, IL - July 2, 2010 - With nearly 4 million Baby Boomers set to turn 50 this year, the American Senior Benefits Association (ASBA) decided that the time was right to build on their success as a premier advocacy and education organization for Boomers and seniors. ASBA's ever-increasing membership also signaled the need for an ASBA evolution of sorts.

The result is a re-tooled website that ASBA leaders hope will become an essential component of daily life for the Baby Boomer and senior populations. With this enhanced website, ASBA seeks to set the standard for organizations that represent seniors by furnishing them with a greater number of practical tools and useful day-to-day information and benefits.

As in the past, ASBA's new site will include articles on upcoming and recently passed legislation affecting Americans aged 50 and over; the latest headlines and news impacting seniors and their caretakers; and, of course, a robust suite of benefit programs that will continue to grow over time.

Newly added highlights include the ASBA Job Center, where members can either search for jobs geared toward seniors, or post a resume' to conduct a more proactive job search. Member testimonials will be featured regularly, in addition to a cadre of information designed to interest the over-50 population.

The new site makes obvious ASBA's effort to ramp up its already significant commitment to education by providing families of college-age children with some practical assistance in understanding tuition, and navigating the waters of scholarship application.

"We want the improved site to be a hub of information for our members and their families. ASBA is an organization that is concerned not just with retirees, but also with those who care for them", said Bill Hill, Sr., ASBA President and Chairman of the Board. "The value we offer to both of these groups, in terms of discounts and benefits, as well as through member advocacy, has grown in spectacular fashion over the past few years. We thought it was time to refresh and reorganize our website to reflect that growth."

The new site has a clean, easy-to-read format, and allows readers to read site information at a glance, rather than having to scroll down the page. Non-member visitors to the site can now take a quick tour of the homepage to peruse some of ASBA's programs before they decide to join.

ASBA's revamped website launched July 2, 2010 and can be viewed by visiting

The American Senior Benefits Association (ASBA) is a 501(c)(3) not-for-profit association where membership is completely free. ASBA is committed to lifestyle enhancement through benefits, advocacy and education for the over-50 population. ASBA concentrates its efforts on the issues that are of greatest concern to its members. Through its partners and programs, ASBA members receive news and information, product and service discounts, as well as other benefits. Current ASBA membership stands at over 600,000 nationally.

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