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Eileen Philbin
Executive Director, American Senior Benefits Association

Paul Maccabee
Maccabee Public Relations

Jean Hill
Maccabee Public Relations

The American Senior Benefits Association and Smart Insurance Company Announce New Partnership
New Medicare Prescription Drug Plan — SmartD Rx — Offered to ASBA Membership

FOR IMMEDIATE RELEASE: Chicago, IL - October 15, 2012 - Chicago-based American Senior Benefits Association (ASBA) and Cleveland, Ohio-based Smart Insurance Company ( announced today a partnership that would allow ASBA's more than 800,000 members access to SmartD Rx, a new federally-qualified Medicare Prescription Drug Plan (PDP). As a non-profit organization committed to providing lifestyle enhancement through benefits, advocacy and education to its over-50 members, the timing of this partnership is beneficial as many Part D participants will be re-evaluating their options for PDPs during the upcoming Medicare open enrollment period.

According to Bill Hill, Sr., ASBA President and Chairman of the Board, "Prescription medication costs continue to increase, and it is important to make sure our members have a reliable source for their Part D needs."

SmartD Rx was developed with the input of pharmacists and is offered to beneficiaries for the first time this fall during Medicare's open enrollment period. It is available through a first-of-its-kind pharmacy alliance with RxAlly, one of the largest Preferred Networks to help seniors maintain a trusted, personalized relationship with their community pharmacist and lower their prescription costs. More than 20,000 RxAlly member pharmacies, including independent pharmacies, regional chains and Walgreens, will begin accepting SmartD Rx on January 1, 2013. It will be offered in all 50 states, the District of Columbia and Puerto Rico.

"We are thrilled to collaborate with the American Senior Benefits Association," said Pritpal Virdee, Chief Executive Officer, Smart Insurance Company. "The mission of ASBA complements the goals behind SmartD Rx — to be able to provide innovative solutions to help seniors better understand and take advantage of the prescription drug coverage options available in today's health care marketplace."

SmartD Rx offers $0 copays for preferred generic medications at Preferred Network pharmacies, low premium options and the convenience and cost savings of 90-day prescription refills at retail pharmacies. Additionally, qualified seniors will be able to receive comprehensive medication therapy management services from their community pharmacy.

SmartD Rx has two plan options available — SmartD Rx Saver (PDP) and SmartD Rx Plus (PDP). Both plans offer seniors $0 member copays for preferred generic medications and lower copays for all medications at Preferred Network pharmacies. Neither plan has a mail order option, but both offer a 90-day supply of medication at retail pharmacies with a discounted copay compared to a 30-day supply. SmartD Rx Plus offers additional options to minimize out-of-pocket costs and greater levels of coverage with no deductible for a higher premium.

Additional features of SmartD Rx Saver and SmartD Rx Plus include:

  • No annual deductible for SmartD Rx Plus; $325 annual deductible for SmartD Rx Saver.
  • Coinsurance fees calculated on a tiered system based on the type of drugs needed, ranging from $0 copay for preferred generic drugs to 25 percent of the cost of the prescription for specialty drugs needed for complex or rare conditions.

To learn more about SmartD Rx, call 1-888-328-0417 or visit ASBA at

About American Senior Benefits Association
The American Senior Benefits Association (ASBA) is a 501(c)(3) not-for-profit association where membership is completely free. ASBA is committed to lifestyle enhancement through benefits, advocacy and education for the over-50 population. ASBA concentrates its efforts on the issues that are of greatest concern to its members. Through its partners and programs, ASBA members receive news and information, product and service discounts, as well as other benefits. Current ASBA membership stands at almost 800,000 nationally.

About Smart Insurance Company
Cleveland, OH-based Smart Insurance Company and its subsidiaries specialize in providing innovative insurance products to the senior marketplace. Smart Insurance Company's new Medicare Part D prescription drug plan, SmartD Rx, is a Federally qualified Medicare contracting Prescription Drug Plan, available to consumers for the first time during this fall for Medicare's Annual Election open enrollment period from October 15, 2012 through December 7, 2012. SmartD Rx ( is available through a Preferred Network of more than 20,000 trusted RxAlly community pharmacies including Walgreens, regional chains and independent pharmacies across the United States, the District of Columbia and Puerto Rico.