Executive Director, American Senior Benefits Association
Robust Programs Boost Membership at American Senior Benefits Association
FOR IMMEDIATE RELEASE: Chicago, IL - December 21, 2010 - The American Senior Benefits Association (ASBA) announced today that membership has increased for the third consecutive year.
ASBA membership now stands at over 720,000 people. During the past year, ASBA has added approximately 120,000 new members to its rolls, an increase of 20 percent. ASBA's expansion can be traced to the addition of new programs throughout 2010, as well as to continued member outreach.
"The aging Baby Boomers have a lot to do with our success," said Bill Hill, President and Chairman of the Board of ASBA. "As the Baby Boomers age, it's only natural that they will look for organizations that will serve their changing needs. We recognize that those needs now include specialized programs for their parents. Because ASBA has always focused on enriching the lives of both Boomers and seniors, we've been able to grow steadily since 2007".
In the past year, ASBA introduced new programs to help both Boomers and seniors obtain dental coverage through Delta Dental, address accidents and illness while vacationing (MedJet Assist), decipher complicated medical bills (CareChampion 24/7), obtain long-term care assistance (through AIMS Benefit Solutions) and evaluate their Medicare Part D coverage (through Coventry). ASBA also expanded its website, adding new features and tools, and re-organizing legacy information for easier access.
In addition, ASBA once again awarded scholarship grants to five deserving college students nominated by ASBA members. Hill identified the scholarships as another important reason for ASBA's growth.
"The scholarship program helps ASBA touch the student population as well as their parents and grandparents", said Hill. "The program is one of ASBA's most popular because our members see value in the education of the students in their lives."
ASBA membership is free. For more information on ASBA, and all of the programs they offer, visit www.asbaonline.org.
The American Senior Benefits Association (ASBA) is a 501(c)(3) not-for-profit association where membership is completely free. ASBA is committed to lifestyle enhancement through benefits, advocacy and education for the over-50 population. ASBA concentrates its efforts on the issues that are of greatest concern to its members. Through its partners and programs, ASBA members receive news and information, product and service discounts, as well as other benefits. Current ASBA membership stands at over 700,000 nationally.