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What's New at ASBA

Now Available! ASBA® Travel - offering the very best in service, exclusive member savings, and incredible travel choices for ASBA members!

ASBA Travel

The American Senior Benefits Association® (ASBA) is committed to bringing new and exciting programs to our members, and we're always looking for exceptional opportunities to pass along.

That's why we're thrilled to tell you that for the first time ever, now available to members, is ASBA Travel! Powered through Boscov's Travel, this ASBA Travel program has been designed to bring ASBA members exclusive savings on worldwide vacations, river cruises, Disney packages, and more.

ASBA has selected Boscov's Travel as our partner because we share a common goal of bringing the very best in service and value to our members. Since 1974, Boscov's Travel has delivered superior service, sustained experience, and an incredible selection of options to travelers worldwide. They are a time-tested, proven leader in the industry, and are considered an authority in the industry. Not only will ASBA Travel give ASBA members the best in travel customer service and experience, they also are able to give ASBA members exclusive, additional savings and discounts on member travel bookings, with special financing options for qualifying members.

Please check out the NEW ASBA Travel website at for all your travel needs and more. We look forward to serving you in your travel wants and needs. Bon Voyage with ASBA Travel powered through Boscov's Travel!

Eileen Philbin Eileen Philbin
Executive Director
American Senior Benefits Association (ASBA)

Latest Headlines

New Home Health Care coverage - offered to ASBA© Membership

The American Senior Benefits Association® and Reserve National Announce New Affiliation

FOR IMMEDIATE RELEASE: Chicago, IL - October 02, 2015 - Chicago-based American Senior Benefits Association® (ASBA®) and Oklahoma City-based Reserve National Insurance Company, a Kemper Life & Health Company, announced today a benefit affiliation that would allow members of the American Senior Benefits Association access to a home health care policy underwritten by Reserve National Insurance Company. As a non-profit organization, ASBA is committed to providing lifestyle enhancement through benefits, advocacy and education to its members; the availability of this program can serve members and families. According to Bill Hill, Sr., ASBA President, "Our loved ones do not enter nursing homes because they want to; they go because they or their families have no choice. This ASBA®-endorsed Home Health Care Indemnity Policy gives members the flexibility to utilize the type of care that can be right for them... in the comfort of their own homes." Reserve National's Home Health Care Policy is an affordable solution that provides benefits for those who qualify and wish to receive care in the comfort of their own homes, including Skilled Nursing Care, General Nursing Care (LPN or LVN), Physical Therapy, Speech Pathology, Occupational Therapy, Chemotherapy Specialist Services, Enterostomal Therapy, Respiration Therapy, Medical Social Services and more. "We are pleased to be working with the American Senior Benefits Association to offer an innovative solution that will allow members the flexibility to take control of their health care," said Kemp Cole Sr. Vice President, Marketing and Agency Director. "For more than 50 years, Reserve National has been delivering on a commitment to help improve health care for people, we welcome ASBA members to our family of policyholders." To learn more about Reserve National's Home Health Care Policy, call 866-522-3683 or visit ASBA at

About American Senior Benefits Association
The American Senior Benefits Association (ASBA) is a 501(c)(3) not-for-profit association where membership is completely free. ASBA is committed to lifestyle enhancement through benefits, advocacy and education for the over-50 population. ASBA concentrates its efforts on the issues that are of greatest concern to its members. Through its partners and programs, ASBA members receive news and information, product and service discounts, as well as other benefits. Current ASBA membership stands at almost 800,000 nationally.

About Kemper Life & Health The Kemper family of companies services more than 6 million policies across the United States. Kemper is a diversified insurance holding company with subsidiaries that provide home, auto, life, health, rental and other insurance products to individuals and businesses. With $8 billion in assets, Kemper employs about 6,000 associates. Reserve National is a Kemper Life and Health company offering life, health, and accident insurance products since 1956. Reserve National stands for integrity, fairness and financial stability. Our company has the approval and confidence of policyholders throughout the country, including individuals and families, along with self-employed and small business owners. For many years the company has held a prestigious "A-" Excellent rating for financial stability by the A.M. Best Company, one of the leading insurance rating companies in the country.

Policy Form Series HHC with PD-2 and rider series HHC-EBR. Only the actual policy provisions will control. See the Policy and/or Outline of Coverage for limitations and exclusions. Form numbers, availability, policy provisions, and premiums may vary by state. THIS IS NOT A MEDICARE SUPPLEMENT OR A LONG-TERM CARE POLICY.
Reserve National Insurance Company provides financial consideration to the American Senior Benefits Association (ASBA) in exchange for permission to market home health care insurance directly to ASBA members, for use of the ASBA logo, and other services.
Reserve National is a Kemper Life & Health Company offering life, health, and accident insurance products. Kemper Corporation is a diversified insurance company, with subsidiaries that provide an array of products to the individual and business markets. For more information visit our website at

MetLife Now introducing MetLife

Through a relationship with American Senior Benefits Association® (ASBA®), MetLife, its affiliates, and third parties offer competitive insurance coverage options and other valuable services.

As an American Senior Benefits Association member, you have access to a variety of products and services from MetLife, its affiliates, and third parties that could benefit you and your family, including:

  • Guaranteed Issue Whole Life insurance
  • Accidental Death insurance
  • MetLife DefenderSM identity protection services
  • Prescription discount card

Learn more about what's available to you from MetLife, its affiliates, and third parties as an American Senior Benefits member.

The companies referenced in this material operate independently and are not responsible for each other's' financial obligations.


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