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ASBA MEDIA CONTACT:
Eileen Philbin
Executive Director, American Senior Benefits Association
877-906-2722
eileen.philbin@asbaonline.org

SAFELYFILED MEDIA CONTACT:
Mark Snow
CEO, SafelyFiled.com, LLC
847-226-8256
mark.snow@safelyFiled.com
www.safelyfiled.com

American Senior Benefits Association® and SafelyFiled.com Launch Secure Way for Seniors to Track Assets and Important Papers
Finally, seniors and their families get some help navigating the tech industry.

FOR IMMEDIATE RELEASE: Chicago, IL - December 6, 2013 - With more than $58 billion in unclaimed assets sitting in banks, insurance companies and government treasuries (CNNMoney.com) the American Senior Benefits Association® (ASBA®) and SafelyFiled.com, today are providing more than 800,000 ASBA members with a way to make sure that they and their families do not lose track of important assets like insurance policies, rarely used bank accounts and pension benefits. Designed with seniors in mind, the new "ASBASafe," website organizes, stores and retrieves important documents in paper or digital form. It is the personal assistant that everyone wishes they could have, enabling families to keep track of important papers and digital files and to know where their information can easily be found.

"Our members are active, responsible individuals who deserve a best-in-class solution," explains Eileen Philbin, Executive Director of ASBA. "At this stage of our members' lives, priorities include not only making sure affairs are in order, but also making sure pertinent documents are easily accessible. According to an October, 2013 Gallup poll adults over age 50 are the fastest growing group of internet users. Since our members are getting more tech savvy, we saw the need for an Internet-based service that helps our members keep track of important papers and make sure they could always let their families know where everything is. Given the organizational leadership and experience that SafelyFiled brings, it is the perfect strategic fit."

"We created SafelyFiled because we realized that we often put our insurance policies, birth certificates or even children's immunization records someplace we considered special, someplace we would always remember, and then we could not find them when we needed them," said Mark Snow, SafelyFiled CEO. "With our product, you always know where documents are. They are secure, organized and easily located. And if you wish, you can make sure your family can find them too."

SafelyFiled was developed with security as the top priority. All documents are encrypted - both when stored and when transmitted to a computer or mobile device. Susan Hinrichs, Ph.D., who lectured on computer security at the University of Illinois at Urbana-Champaign, is SafelyFiled's Chief Engineer, and created SafelyFiled's highly secure, yet easy-to-use system. ASBASafe is a customized version of SafelyFiled's consumer website, designed to satisfy the special requests made by ASBA. The branding lets members know they are in a site endorsed by ASBA and will receive a special level of customer service to meet their needs. ASBA members who sign up for ASBASafe receive a 20-percent discount off the annual $48 fee. Users can upload and store 1,000 documents, including photos and family videos. Accounts with more than 1,000 documents cost an additional $36 per year, per 1,000 documents. Members can also share all, some or only one or their documents with whomever they choose. There is no limit on the number of people to whom they can give access, and there is no additional cost. Members can also take away access privileges at any time, and do so with just a mouse click. They also can have the account send reminders when warranties are about to expire or payments are coming due.

About American Senior Benefits Association The American Senior Benefits Association (ASBA) is a 501(c)(3) not-for-profit association where membership is completely free. ASBA is committed to lifestyle enhancement through benefits, advocacy and education for the over-50 population. ASBA concentrates its efforts on the issues that are of greatest concern to its members. Through its partners and programs, ASBA members receive news and information, product and service discounts, as well as other benefits. Current ASBA membership stands at almost 800,000 nationally.

About SafelyFiled SafelyFiled.com, LLC (SafelyFiled) is an Illinois company with offices in Champaign, Illinois and in the Chicago, Illinois area. Founded in 2011, SafelyFiled offers highly secure, online document storage, organization and sharing services for individuals, families and small businesses. It is the easiest to use and most organized service of its kind available. SafelyFiled also offers both white label sites and application licensing. With users based in the United States and other nations, a SafelyFiled account is accessible from anywhere in the world.


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