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Media Contact:
Eileen Philbin
Executive Director, American Senior Benefits Association

American Senior Benefits Association
Announces New Partnerships

FOR IMMEDIATE RELEASE: Chicago, IL - January 1, 2008 - The American Senior Benefits Association today announced that it has recently formed new partnerships to deliver greater benefits to its members.

These partnerships leave ASBA poised to attract more new members. Current members are accustomed to the wide array of benefits that ASBA has to offer. Bill Hill, Sr., President and Chairman of the Board of ASBA said, "The advantages to membership in ASBA keep growing right along with the membership itself. Our partners understand the value of promoting themselves to the Senior market. They recognize that ASBA is a significant organization, and they really want to be a part of it."

Some of ASBA's new partners include Dental Care Advantage - a discount dental, vision, hearing and chiropractic services program;1-800-Flowers; Choice Hotels; Alamo, Hertz, Avis and National car rentals; and TributeDirect - a Funeral Planning resource. These new partnerships provide ASBA members with services arranged at a discount and further add value to the ASBA experience.

The American Senior Benefits Association (ASBA) is a 501(c)(3) not-for-profit association where membership is completely free. ASBA is committed to lifestyle enhancement through benefits, advocacy and education for the over-50 population. ASBA concentrates its efforts on the issues that are of greatest concern to its members. Through its partners and programs, ASBA members receive news and information, product and service discounts, as well as other benefits. Current ASBA membership stands at over 200,000 nationally.

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