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Media Contact:
Eileen Philbin
Executive Director, American Senior Benefits Association
877-906-2722
eileen.philbin@asbaonline.org

New Year Off to a Strong Start for
American Senior Benefits Association

FOR IMMEDIATE RELEASE: Chicago, IL - January 1, 2009 - The American Senior Benefits Association® today announced that it is planning for a robust new year.

As part of its strategy for 2009, ASBA will offer more member programs. Some of the newly announced programs include products and services offered through Hartford, Wachovia, Life Line Screening Health Services, T-Mobile, ScriptSave, Gevalia, Gift Tree, Great American Supplemental Benefits Group, Greenback Street Retail Shopping, Liberty Mutual and Medical Air Services Association. The full ASBA program menu is available at www.asbaonline.org.

ASBA will continue to support its members with a plethora of information geared toward the Senior and Baby Boomer market, including legislative updates centered on subjects that are of particular significance to seniors, a newsletter that will be available to members on a quarterly basis, and tips on taxes. Resources are also available to assist members with financial planning, credit security issues and health and insurance needs. Discounts are available through an enhanced network of partners for vacation planning, medical supplies, flowers, cell phone service and prescriptions.

As in the past, scholarship grants of up to $1,000 will be made available through the ASBA College Scholarship Fund. ASBA has supported several members in their desire to help their grandchildren attend college. "The scholarship Program has made a difference in the lives of college-bound young people, and continues to be one of the most highly-regarded benefits of ASBA membership", said Bill Hill, Sr., ASBA's President and Chairman of the Board.

In April of 2008, ASBA announced that membership had hit the 500,000 mark. President Hill expects this trend to continue throughout 2009, as more Baby Boomers reach retirement age, and ASBA introduces additional programs and member benefits.

The American Senior Benefits Association (ASBA) is a 501(c)(3) not-for-profit association where membership is completely free. ASBA is committed to lifestyle enhancement through benefits, advocacy and education for the over-50 population. ASBA concentrates its efforts on the issues that are of greatest concern to its members. Through its partners and programs, ASBA members receive product and service discounts, as well as other benefits. Current ASBA membership stands at over 500,000 nationally.



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