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Media Contact:
Eileen Philbin
Executive Director, American Senior Benefits Association

American Senior Benefits Association Improves Website and Enhances Marketing Strategy

FOR IMMEDIATE RELEASE: Chicago, IL - April 1, 2009 - The American Senior Benefits Association (ASBA) today announced the launch of a re-designed ASBA website.

The revitalized website is the centerpiece of ASBA's fresh strategic marketing plan, which is expanding on electronic technology to deliver information about growing member programs and unique partnerships. In addition, news on advocacy issues, as well as other topics of concern to ASBA members will now be available online. The website will also be used to make available an electronic version of the Association's quarterly newsletter.

"Although ASBA will continue to communicate traditionally as before with our members, the new focus on e-marketing activities will serve to bring our members closer to the organization", said Bill Hill, Sr., ASBA's President and Chairman of the Board. "We will now be able to communicate news of new benefits and partnerships to our membership on a moment's notice. This re-tooling dovetails nicely with ASBA's desire to reach members in new ways and keep them up to speed on evolving issues that may impact their everyday lives."

The American Senior Benefits Association (ASBA) is a 501(c)(3) not-for-profit association where membership is completely free. ASBA is committed to lifestyle enhancement through benefits, advocacy and education for the over-50 population. ASBA concentrates its efforts on the issues that are of greatest concern to its members. Through its partners and programs, ASBA members receive news and information, product and service discounts, as well as other benefits. Current ASBA membership stands at over 500,000 nationally.

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