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Media Contact:
Eileen Philbin
Executive Director, American Senior Benefits Association
877-906-2722
eileen.philbin@asbaonline.org

ASBA Premiers New Financial Services Program to Help Seniors Guard Against Identity Theft

FOR IMMEDIATE RELEASE: Chicago, IL - April 8, 2010 - Identity theft has become one of the fastest growing crimes in the U.S. Recent reports indicate that over 11 million Americans were victims of identity theft in 2009 alone. To help its members avoid victimization by identity thieves, the American Senior Benefits Association (ASBA), today announced the premier of the ASBA Silver Finance Select Plan.

ASBA's Silver Finance Select Plan, administered by Careington International Corporation, is a comprehensive discount financial services program that offers a broad spectrum of financial products critical to the mature market. For a low monthly fee of $11.95/month, ASBA members can receive assistance in addressing financial, legal, and credit issues.

A central component of ASBA's Silver Finance Select is an identity theft restoration service. This service assists members who are victims of identity theft or security breaches to restore their credit and recover documents that have been stolen or unlawfully accessed.

"Identity theft is a crime with lingering effects", says Bill Hill, Sr., President and Chairman of the Board of ASBA. "Once your personal documents, credit card numbers, bank account numbers, and Social Security number fall into the wrong hands, your life can be easily turned upside down. Your credit and reputation can suffer. Rectifying the situation is labor-intensive and can take years. Seniors make good targets for this particular crime, and since they have spent a lifetime building and nurturing credit records, and working toward financial goals, they may have a great deal to lose. In the hope that our members will take this threat seriously, we have introduced the ASBA Silver Finance Select Plan as one of the many benefits available to ASBA members."

Another Silver Finance Select feature is closely aligned with the identity theft restoration service: Identity Monitoring. Through this identity monitoring program, ASBA provides tools for proactive monitoring of identity-specific information, including immediate alert of unauthorized use of your credit cards or Social Security number.

In addition to identity theft protection and monitoring, ASBA's Silver Finance Select Plan offers options for unlimited assistance in preparing and reviewing annual tax returns; debt and credit counseling to aid seniors in rebuilding or re-establishing financial health; and legal advice. ASBA also offers the Silver Health Select Plan, administered by Careington International Corporation. For more information on either of these plans, please visit the ASBA website at www.asbaonline.org.

The American Senior Benefits Association (ASBA) is a 501(c)(3) not-for-profit association where membership is completely free. ASBA is committed to lifestyle enhancement through benefits, advocacy and education for the over-50 population. ASBA concentrates its efforts on the issues that are of greatest concern to its members. Through its partners and programs, ASBA members receive news and information, product and service discounts, as well as other benefits. Current ASBA membership stands at over 600,000 nationally.





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