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Media Contact:
Eileen Philbin
Executive Director, American Senior Benefits Association

ASBA Announces New Multi-Faceted Health Benefit

FOR IMMEDIATE RELEASE: Chicago, IL - April 8, 2010 - The American Senior Benefits Association (ASBA), understands the keen interest that its members — and all members of the mature population — have in reducing overall health costs while getting the most out of available health benefits. It's this understanding that led to the introduction of ASBA's new Silver Health Select Plan.

ASBA's Silver Health Select is a proprietary program, administered by Careington International Corporation, created with the goal of helping ASBA members better manage their health benefits. The program is comprised of three major elements: Medical information storage; health provider access; and dependent care referral/consultation.

The first component, Emergency Medical Information provides electronic storage of a comprehensive medical profile, including medical history, prescriptions, allergies and emergency contact numbers. This information is easily accessible to medical professionals in case of emergency.

The second component, Telephone and Email Physician Care, provides access to a medical professional 24 hours a day, 7 days a week.

The third program component is Dependent Care. The dependent care element provides a broad spectrum of consultative and referral services to members who are responsible for the care of children, parents or individuals with disabilities. Educational services are provided via telephone and online access.

In commenting on the ASBA's new Silver Health Select Plan, ASBA's President and Chairman of the Board, Bill Hill, Sr. said, "This is such a robust program that takes on issues faced by our members and tackles them from different directions. In providing the ASBA Silver Health Select program to our members, we hope to bring them better work/life balance and peace of mind when dealing with health issues. Members can save real dollars on physician co-pays and consultative services."

ASBA also offers the Silver Finance Select Plan, administered by Careington International Corporation. For more information on either of these plans, please visit the ASBA website at

The American Senior Benefits Association (ASBA) is a 501(c)(3) not-for-profit association where membership is completely free. ASBA is committed to lifestyle enhancement through benefits, advocacy and education for the over-50 population. ASBA concentrates its efforts on the issues that are of greatest concern to its members. Through its partners and programs, ASBA members receive news and information, product and service discounts, as well as other benefits. Current ASBA membership stands at over 600,000 nationally.

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