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Media Contact:
Eileen Philbin
Executive Director, American Senior Benefits Association

ASBA Introduces New Partnership to Help Seniors Weigh Part D Prescription Coverage

FOR IMMEDIATE RELEASE: Chicago, IL - November 17, 2010 - With seniors facing the annual open enrollment period for Medicare benefits, many will be re-evaluating their options for Prescription Drug (Part D) coverage. The American Senior Benefits Association (ASBA) today announced a partnership with Coventry Health Care and its First Health® Part D plans that will help seniors save money on their prescription medicines. One of the most confusing elements of a Medicare Part D plan is the coverage gap that seniors reach after their prescription spending hits a certain dollar amount. Commonly known as the "donut hole", this gap can represent a shock to the wallets of many seniors who must then pay a very large share of their prescription costs up to a certain amount. Once they reach that amount, the gap closes and Part D prescription coverage resumes. According to Bill Hill, Sr., ASBA President and Chairman of the Board, "the donut hole often hits without warning, and navigating through it can be hard on seniors who simply don't have the funds to pay for prescriptions out of pocket."

First Health® Part D plans from Coventry Health Care are designed to help seniors traverse the "donut hole" and minimize out-of-pocket expenses. By alerting members when they are approaching the coverage gap and suggesting ways to save money on medications, such as using mail order prescription services or purchasing generics, members can be better prepared to deal with the coverage gap.

Part D Options From ASBA and Coventry Health Care

By working with Coventry Health Care, ASBA is able to offer seniors two separate and distinct Part D options. The first First Health® Part D Premier is focused on helping seniors manage costs. Premier includes an affordable premium and lower deductible than many other Part D plans. It also maintains low coinsurance for preferred medications, and preserves an option for coverage of both generic and brand name medications.

The second Part D option is First Health® Part D Premier Plus. Premier Plus offers seniors a greater level of coverage and protection against unexpected drug costs. There is a $0 deductible, $0 copay for preferred generics, and continuous prescription drug coverage for many generics and some brand name medications when seniors would otherwise reach the coverage gap.

Both First Health® Part D Premier and Premier Plus provide members with:
Coverage for both brand name and generic medications.
A large national network of pharmacies to fill prescriptions. Door-to-door mail order service is available.

Polite and professional customer service representatives to answer questions.
A network of pharmacists, available 24 hours a day, specifically trained to help members understand how their medications work.

Coventry is a Medicare-approved Part D provider with over 1.5 million members, and has been managing Part D plans since their inception.

To learn more about First Health® Part D, contact Coventry at 1-877-870-4108 or visit ASBA at

The American Senior Benefits Association (ASBA) is a 501(c)(3) not-for-profit association where membership is completely free. ASBA is committed to lifestyle enhancement through benefits, advocacy and education for the over-50 population. ASBA concentrates its efforts on the issues that are of greatest concern to its members. Through its partners and programs, ASBA members receive news and information, product and service discounts, as well as other benefits. Current ASBA membership stands at over 700,000 nationally.

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